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Application Categories

App categorization is conducted by a team of researchers based on similarities among apps along with a number of dimensions. In Application Settings, a policy component, apps can be blocked on an individual basis or by app category.

Discovered apps are assigned to the following categories in Cisco Umbrella:

Category Descriptions

  • Ad Publishing—Applications that enable publishers and ad networks to manage ad serving and trafficking.
  • Anonymizer—Services that provide an anonymous proxy tool that attempts to make activity on the Internet untraceable.
  • Application Development and Testing—Applications suited for application development and testing cycles, or for building integration applications in the cloud and within the enterprise.
  • Backup and Recovery—Applications for backup and recovery of file systems and raw data stores on servers and desktop systems.
  • Business Intelligence—Applications for analytics such as dashboards, reporting systems, scenario modeling, and data analysis.
  • Cloud Broker—Applications that manage the use, performance, and delivery of cloud services and negotiate relationships between cloud providers and cloud consumers.
  • Cloud Carrier—Intermediary that provides connectivity and transport of cloud services between cloud consumers and cloud providers through a network, telecommunication, and other access devices.
  • Cloud Service Provider—Based on NIST definition of a cloud service, which we believe is being (slowly) adopted as the industry standard. The NIST definition includes the following criteria: "on-demand self-service, rapid elasticity, and measured service. CASI additionally adds vendor intent to provide computing-related services (Compute, Network, Storage and/or Software Application). If in doubt whether web or cloud, we will be conservative and assume cloud until we can prove otherwise.
  • Cloud Storage—Applications that offer massively scalable storage capacity that can be used for applications, and file storage.
  • Collaboration—Applications that enhance communication and collaboration in workgroups, within enterprises, and across enterprises.
  • Compute—Fundamental computing resources for running cloud-based systems that can be dynamically provisioned and configured as needed.
  • Content Delivery Network (CDN)—Applications that store content and files to improve the performance and cost of delivering content for web-based systems by offering a large distributed system of servers deployed in multiple data centers across the Internet.
  • Content Management—Applications for managing the production of and access to content, enforcing document production workflows, and providing workspaces for groups or enterprises to find and access documents.
  • Customer Relationship Management (CRM)—Applications that manage interactions with current and future customers, including organization and automation across sales, marketing, and customer service functions.
  • Database Management—Applications offering scalable data management solutions for structured or unstructured data, relational database solutions or scalable non-SQL datastores.
  • E-Commerce—Applications that facilitate the buying and selling of products or services.
  • Education—Applications that provide educational or training courses, general learning opportunities or specific employee training independent of their location.
  • Enterprise Resource Planning (ERP)—Applications that manage operations or management of a business; which can include internal and external resources, including tangible assets, financial resources, materials, and human resources.
  • Financial Services—Applications for managing financial processes and information.
  • Games—Online and mobile games.
  • Healthcare—Healthcare related apps and services.
  • Hosting Services—Applications that enable corporate or individual websites or other content to be accessible over the internet.
  • Human Resources—Applications for managing human resources and HR functions.
  • IT Service Management—Applications that support specific IT functions to plan, deliver, operate and control IT services.
  • Legal—Applications that provide access to legal documents and public records and support legal content.
  • Marketing & Sales—Applications that are specifically designed for marketing and sales functions.
  • Media—Applications that host or stream media as a service.
  • Office Productivity—Applications for producing information and other standard office-oriented tasks such as documentation, presentations, project management, etc.
  • Others—Used for those services where no existing categorization would fit.
  • P2P—Peer to Peer torrents like apps and protocols.
  • Search—Web or app-based search.
  • Security—Applications that support security activities to ensure adherence to regulatory compliance rules and protect information, data applications, and infrastructure.
  • Service Management—Applications that support general operational activities outside of the IT function.
  • Shopping—Web or app-based basic online shopping.
  • Social Networking—Applications that establish and maintain a connection among users that are tied in one or more specific types of interdependency.
  • Software Repository—Software repositories.
  • Travel—Travel-related apps and services.
  • Web Content—Mostly app-based services that provide content. It can be via login and/or paid portal.

Where Do App Categories Appear?

App Grid

In the app grid, you can filter apps by category:

App Details

In an app's details, the category the app belongs to is also listed:

Application Settings and Policy Wizard

When adding a new Application Setting under Policies > Policy Components, the list of available blockable app categories appears for selection:

A similar modal appear in the policy wizard when applying an application setting to a policy:


Block Apps < Application Categories

Updated 6 months ago


Application Categories


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