App categorization is conducted by a team of researchers based on similarities among apps along with a number of dimensions. With the policy component Add an Application Setting, apps can be blocked by category or application.

Category Descriptions

• Ad Publishing—Applications that enable publishers and ad networks to manage ad serving and trafficking.
• Anonymizer—Services that provide an anonymous proxy tool that attempts to make activity on the Internet untraceable.
• Application Development and Testing—Applications suited for application development and testing cycles, or for building integration applications in the cloud and within the enterprise.
• Backup and Recovery—Applications for backup and recovery of file systems and raw data stores on servers and desktop systems.
• Business Intelligence—Applications for analytics such as dashboards, reporting systems, scenario modeling, and data analysis.
• Cloud Storage—Applications that offer massively scalable storage capacity that can be used for applications, and file storage.
• Collaboration—Applications that enhance communication and collaboration in workgroups, within enterprises, and across enterprises.
• Compute—Fundamental computing resources for running cloud-based systems that can be dynamically provisioned and configured as needed.
• Content Management—Applications for managing the production of and access to content, enforcing document production workflows, and providing workspaces for groups or enterprises to find and access documents.
• Customer Relationship Management (CRM)—Applications that manage interactions with current and future customers, including organization and automation across sales, marketing, and customer service functions.
• E-Commerce—Applications that facilitate the buying and selling of products or services.
• Education—Applications that provide educational or training courses, general learning opportunities or specific employee training independent of their location.
• Financial Services—Applications for managing financial processes and information.
• Games—Online and mobile games.
• Hosting Services—Applications that enable corporate or individual websites or other content to be accessible over the internet.
• Human Resources—Applications for managing human resources and HR functions.
• IT Service Management—Applications that support specific IT functions to plan, deliver, operate and control IT services.
• Legal—Applications that provide access to legal documents and public records and support legal content.
• Marketing & Sales—Applications that are specifically designed for marketing and sales functions.
• Media—Applications that host or stream media as a service.
• Office Productivity—Applications for producing information and other standard office-oriented tasks such as documentation, presentations, project management, and so on.
• Others—Used for those services where no existing categorization would fit.
• P2P—Peer to Peer torrents like apps and protocols.
• Search—Web or app-based search.
• Security—Applications that support security activities to ensure adherence to regulatory compliance rules and protect information, data applications, and infrastructure.
• Service Management—Applications that support general operational activities outside of the IT function.
• Shopping—Web or app-based basic online shopping.
• Social Networking—Applications that establish and maintain a connection among users that are tied in one or more specific types of interdependency.
• Software Repository—Software repositories.
• Web Content—Mostly app-based services that provide content. It can be through a login or paid portal.

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Delete an Application Setting < Application Categories > Manage Destination Lists